Robert G. Klein is a Beverly Hills, CA, attorney who focuses on business litigation and has taken numerous cases to trial in California state courts as well as at the federal level. With extensive knowledge of intellectual property law, Robert G. Klein offers client-driven strategies when it comes to trademarks and protecting one’s brand.
One key reason why trademarks are of vital importance, beyond the actual products and services on offer, is that they influence consumers’ purchasing habits. They embody the reputation of the company, which can become diluted without a unified branding approach behind it. Trademarked names and logos also place the company front and center in terms of audience awareness and transcend language, helping reach global audiences and markets.
A compelling reason to be proactive in establishing and protecting a trademark is that it can appreciate in value over time. At the beginning it may represent only a single core business or product, but as the company grows, the trademark often expands to encompass a host of integrated products and services.
Never expiring as long as they are productively utilized, trademarks are relatively inexpensive to obtain and maintain through the United States Patent and Trademark Office. One critical aspect of the equation when launching a brand is to engage in due diligence and ensure that the trademark is available and does not infringe on another company’s rights.
